Why do fashion ads and lookbooks so often have their models button their collar all the way to the top?

Why do fashion ads and lookbooks so often have their models button their collar all the way to the top? Who the heck actually does this IRL? It looks unflattering and incongruous without a tie.
Also the weird french tucked sweater. Obviously the companies want to show off the waistline of the pants. So why would they not just make the sweaters shorter? Clearly they care about proportions, so why do they make them so long they dip down to your balls? Again, nobody IRL is walking around with their sweater tucked like this.

26 thoughts on “Why do fashion ads and lookbooks so often have their models button their collar all the way to the top?

  1. Anonymous says:

    They are presenting it in the most flattering way possible for the most amount of people. They probably have tons of data to back it up and this goes back decades.
    Irrelevant for marketing, you are part of an negligible minority not even worth considering for analysis

    • Anonymous says:

      If that is true then they should design the clothes in such a way that they are most flattering in the state people will actually wear them irl

  2. Anonymous says:

    I have noticed that buttoning all the way up, regardless of a tie, is mostly a UK and Commonwealth thing. Americans almost always unbutton the top. Look at Peter Capaldi, for instance.

  3. Anonymous says:

    Anon it looks fine and I’m doing it right now.
    Also it helps you keep warm in the winter. So it’s a good idea even if you don’t wear ties. I don’t think it makes the fit look bad at all. It merely makes it infinitesimally more formal.

  4. Anonymous says:

    what’s with the gaslighting going on with this thread? maybe it’s an American thing but I agree that top buttons should never be buttoned unless you have neckwear and sweaters shouldn’t be 27 inches long in the XS size. I can’t stand long sweaters which is why I literally only own one that I wear that I found vintage on eBay that’s like 24 inches long and seldom shop for new sweaters.

      • Anonymous says:

        I like the items but the way they sell it with all of the lookbook imagery is so hecking gay, so I refuse to buy it. Bryceland’s is pretty good.

      • Anonymous says:

        I’ve been recommended them, I remember them being European and buying European things where I live is the BIGGEST pain returning. I almost plotted the () of the CEO of Marc O Polo because there isn’t a DHL shipping place near me for hours so it was a HUGE headache returning a pair of pants from them that came in the wrong size and the color looked nothing like the website.

  5. Anonymous says:

    I look like the white version of that model. More and more I see the models that are getting booked for work and I can’t help but think I might be capable of it to

    • Anonymous says:

      He looks pretty handsome, or maybe im just too accustomed to the freakish vitiligo black models now

      if it’s cold/windy i would even flip up my collars + button evreything

      Thats how you know its time to throw on a sweater/jacket/coat instead of looking stupid

  6. Anonymous says:

    shirt is done all the way up,it fits comfortably and is showing that off.
    a sweater that is super short can only be worn with that one outfit, i wouldnt want to buy that.

  7. Anonymous says:

    >nobody IRL is walking around with their sweater tucked like this
    I do. Ironically I’m french aswell, but I just hate long sweaters, but I feel stupid tucking my entire sweater in my pants like a nerd so i just do a small tuck in the front and back.

  8. Anonymous says:

    these answers may eventually come to you as you wade through the murk of life. until then they will unfathomable mysteries

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