The MacBooks, watch, AirPods, iPad are by far the best products in their categories and it isn't even close. The iPhone is probably the "weakest" product but the iDomination seems to be getting even bigger as android STILL doesn't reliably come with 5+ years of updates making resale shit and the phone not suitable for long term use.
The only reason they can charge the high base prices and extortionate upgrade prices is because they know that there is no other competitive option available. It's a joke.
Yes I will be buying the iPhone 15 pro for around £1k. No I am not happy about this but there are no alternatives for professionals.