bud light chief marketing officer resigns, still no admittance of being wrong

Once American’s top-selling beer, Bud Light sales have plunged this year. In the most recent quarter, the brewer reported a 13.5% decline in revenue per 100 liters, which is the best measure of beer sales.
Benoit Garbe, the U.S. chief marketing officer for Anheuser-Busch InBev, is calling it quits as the backlash over marketing stunts continues to affect sales. Garbe did not directly oversee that partnership. The executive (Alissa Heinerscheid, who did were put on leave after the cries for boycotts started. He will remain with the company through the end of the year before “embarking on a new chapter in his career,” the company said in a statement. The position will not be filled after Garbe’s departure. Moving forward, U.S. chief commercial officer Kyle Norrington will oversee marketing for Bud Light and the company’s other brands.
Bud Light is already trying to lure back customers who are boycotting the brand, signing a sponsorship deal with UFC that’s said to be in the $100 million range and working closer with the NFL.
https://archive.is/knBIt

  1. 3 weeks ago
    Anonymous

    good. fuckem.

    • 3 weeks ago
      Anonymous

      how many covered calls did the chief sell?

  2. 3 weeks ago
    Anonymous

    All this started in what, April? Canned beer has a 9 month expiration date. The only Bud Light I see in bars around me has dust on it a quarter inch thick. Those are about to get tossed. This brand is going to turn into a memory here pretty soon.

    • 3 weeks ago
      Anonymous

      jeezass

      • 3 weeks ago
        Anonymous

        These men can only be cured by being woken at night by loud German shouting. Door to their bedroom being kicked off its hinges. Ordered to their feet, and encouraged with boots and rifle butts when they fail to respond fast enough. A bag forced over their heads. Jostled, shoved and shouted downstairs and into a flat bed truck. Bag removed in front of ordered lines of other degenerates. They watch as other days are shot into a trench. Then they experience the cure.

  3. 3 weeks ago
    Anonymous

    Dana White was on Theo Von's podcast shilling for Bud Light and it was so cringe. Short of the President of Bud Light taking out a Super Bowl ad where he reads the "You Will Never Be a Woman" pasta verbatim, I will NEVER drink another Bud Light.

    • 3 weeks ago
      Anonymous

      All the American rice light lagers are the same thing. The only thing they had was their brand. And that's dead and gone. Bud Light will unironically never recover because nobody has a reason to go back.

  4. 3 weeks ago
    Anonymous

    if ye hurts a brand he gets charged
    if woke people hurt a brand nothing happens legally

  5. 3 weeks ago
    Anonymous

    put a bunch of hot women in bikinis lezzing out to classic rock tracks why fuck with the formula

  6. 3 weeks ago
    Anonymous

    disappointing. where are all the trans folk? I thought they made up like 90% of consumers.

    • 3 weeks ago
      Anonymous

      Super weird right. It's almost like brands were incentivized into supporting divisive groups that don't even exist beyond a handful of psychos!

      jeezass

      I honestly have no idea how history is going to look back on the past couple years.

      • 3 weeks ago
        Anonymous

        plastic surgeons sure love playing frankenstein

      • 3 weeks ago
        Anonymous

        Read about Weimar Republic and you'll get a fairly good indication

      • 3 weeks ago
        Anonymous

        jeezass

        All this started in what, April? Canned beer has a 9 month expiration date. The only Bud Light I see in bars around me has dust on it a quarter inch thick. Those are about to get tossed. This brand is going to turn into a memory here pretty soon.

        I wonder if at some or any point in time if somebody said "Heeey, this is not mentally nor physically okay in the long run, do not do this to yourself, Please" and not allow the professionally done version of the Pain Olympics to happen.

  7. 3 weeks ago
    Anonymous

    Gay ass northeast.

  8. 3 weeks ago
    Anonymous

    > still no admittance of being wrong
    They can never be wrong because they were just following the state religion. Therefore the fault is other people who are heretics against the state religion, who are at fault for using their heresy as a commercial weapon. That's how they think.

  9. 3 weeks ago
    Anonymous

    we have been over this a thousand times already. the terms are:
    1) make a public apology
    and i will buy a case.

    • 3 weeks ago
      Anonymous

      Nah, fuck em. An example should be made.

  10. 3 weeks ago
    Anonymous

    4% alc is for trannies anyways

  11. 3 weeks ago
    Anonymous

    I’m boycotting the UFC now

  12. 3 weeks ago
    Anonymous

    >lose $3.6 trillion again
    >war being planned for a year now
    >boomers being distracted by MUH BUD LIGHT cope every single day

  13. 3 weeks ago
    Anonymous

    Its a dogshit beer anyways.

    Now that all the lost drinkers have found better tasting beers as replacement, no way in hell will that lost market ever return to that swill

  14. 3 weeks ago
    Anonymous

    they keep pushing to festivals that cater to gays and trans and shit like that

    they have no choice at this point.

    better to shut the fuck up, stop trying to promote your beer and just promote it within grocery stores.

    keep super lower than everyone else for a few years. and after 7 years, slowly start raising the price, until it's back to competition with all other beers

    simple as

    and STOP promoting festivals. ALL festivals. until the god damn smoke clears

    fuck, do you really need an education in marketing to understand this?

  15. 3 weeks ago
    Anonymous

    Busche

  16. 3 weeks ago
    Anonymous

    Thanks for archiving the article op.
    Funny how this comes out the day it's leaked the fag was paid $185K for his bullshit.

    • 3 weeks ago
      Anonymous

      >Thanks for archiving the article op.
      >Funny how this comes out the day it's leaked the fag was paid $185K for his bullshit.
      wut

  17. 3 weeks ago
    Anonymous

    >pretend to go "back" to your pro-white ways
    >expect us to believe you're sincere
    >so that you can make more money and try to kill us from a different angle

    Never again. Time to die, Globohomo Inc.

  18. 3 weeks ago
    Anonymous

    The funny thing is that it seems she had actually nothing to do with it. She had just been appointed and the tranny decision had been made by some marketing dude before her.

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